I was sent this lovely little ad for the scifi channel (by EURO RSCG 4D) a couple of days ago, and I’m impressed with the overall direction.  I wanted to provide a nurturing environment for the squatty little critter, and nurse it back to confidence.  The tag is clever as well…”Open your heart to science fiction. Adopt Sci Fi.” I was certainly motivated. Probably not enough to actually tune into the Scifi Channel, but enough to be moved by great work.

The sender made the comment that the ad was better than the programing.

Hmmm.

Not being a Scifi Channel viewer myself, I can’t comment.  But, this ad (and a few others I’ve seen along the way) often pique my interest.

Maybe someday.  Ok…Probably not.

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