You are currently browsing the category archive for the ‘…digressions’ category.
A bit of…perspective from the Young@Heart.
On Wednesday, Starbucks announced My Starbucks Idea. It’s basically an online suggestion box (with the trappings of Dell’s Ideastorm), and allows visitors to submit, rate and vote on their fav’s.
This is a true, grassroots outreach effort. I wonder if last month’s sabatical had anything to do with it…hmmm. I’m liking the idea that Starbucks is going to the source and directly involving the customer in “where we go from here.” I’m also impressed with the direct interchange that is happening. Some of the top ideas are pulling 50+ comments. There is also a section that will show some of the ideas in action, which currently displays some candid responses from Chirs and Howard.
Big Kudos to the effort.
Now it’s a wait and see. I’m sure there will continue to be some great ideas…and I’m sure there will be much conversation and interchange. With it’s track-record of customer service and innovation, I’m confident Starbucks will put these ideas in motion and build an even stronger Brand Experience that will garnish even more champions than ever.
Starbucks will do well to remember the key component to the Brand Experience. Start with the product. If the product isn’t cutting the mustard, then any amount of brilliant outreach is for not. It would be well worth the effort to step back and look at the latte…concentrate on the coffee…mend the mocha. I’m not sure a 3-hour training session will accomplish this…but I applaud the efforts in tapping the public for guidance. This transparent conversation is another fundamental factor in creating a solid Brand Experience. I trust it will bode well in the pursuit of building a better brand. I’m looking forward to the coming months.
Fun with Photoshop…or, (and probably more accurately) fun with NonBillable time!
Great contest devoted to “updating” historic ads by placing current product offerings. Note the attention to authenticity. Great stuff.
I’m a glutton for vintage advertising…it reminds me of a different time. A time when you didn’t know if your ad was doing the job and didn’t care. It didn’t really matter what the public thought about your ads. And, if they did have any qualms, had zero opportunity to give input.
These mark the beginning of the one-sided conversation that is all almost gone…but thanks to exercises like this…not forgotten.
Who says that traditional advertising is dead?
